Creative Uses for Digital Signage: External & Internal Communication

Whether it’s a university campus, corporate office, or retail store, all kinds of businesses benefit from digital signage systems. As people pass through your building, digital signage ensures they catch the information you want them to see. 

Digital signage can take the form of interactive displays, LED video walls, and video kiosks. But no matter the video hardware, the crucial element is a cloud based content management system that makes it easy for you to update messaging on the fly. 

So, what messages will you share? You may have some ideas already, but don’t overlook these invaluable ways to use digital signage. 

1. Welcome Visitors & Eliminate Uncertainty 

First impressions matter, and digital signage in your lobby or reception area can help you make an exceptional one. Greet clients, partners, or new hires with personalized welcome messages displayed on sleek, high-definition screens. Incorporate company branding, visuals of your office, or even short video snippets introducing team leaders.

A building map with directions can help show people where they need to go—ensuring you get the right people in the right door. 

Interactive touchscreens can also provide an added layer of engagement. Visitors can explore key details about your company, view event schedules, or find meeting room locations, all while appreciating your tech-forward approach.

2. Highlight New Promotions or Products

Launches and promotions demand attention, and digital signage is your ally in delivering information with impact. Replace static posters with animated content that showcases product features, special offers, or upcoming releases. Motion graphics and high-quality imagery draw the eye and allow you to communicate much more effectively than traditional print.

For example, retail stores can use digital signage to demonstrate products in action or display limited-time discounts. Similarly, office environments can highlight upcoming events or new partnerships, so everyone knows what’s going on. 

3. Celebrate Employee Achievements and Events

Your workforce is your most valuable asset, and recognizing their contributions can boost morale and cultivate a strong company culture. Use digital signage to spotlight employee achievements, birthdays, work anniversaries, or “Employee of the Month” announcements.

Additionally, during corporate events or team-building sessions, digital signage can display schedules, directions, and live updates, ensuring the event runs smoothly. 

Other Tips for Maximizing Your Digital Signage Impact

• Design with Intent: Clear, concise messaging paired with high-quality visuals is key. Use bold fonts, vibrant colors, and animations to capture attention.
• Optimize Content Timing: Rotate content based on the time of day or audience. For retail or hospitality settings, adjust promotions based on peak traffic times, such as showcasing lunch specials during midday and happy hour deals in the evening.
• Integrate with Other Systems: Sync your signage with scheduling or social media platforms to display real-time information like Twitter feeds, meeting updates, or live testimonials.
• Partner with Professionals: The best digital signage solutions come from integrating technology into your space. Working with experts provides the right hardware, software, and placement to maximize engagement.

Why Choose Fusion Audio + Video?

At Fusion Audio + Video, we specialize in designing and installing custom AV solutions tailored to your business needs. From high-resolution screens to cloud managed streaming devices, our team ensures your digital signage looks incredible and functions flawlessly. 

Contact us today to explore how digital signage can transform the way you communicate with employees and customers alike.